Balance is Key

Video spot for New Balance and Artur Kurasiński

#produkcja wideo

In short

We created the concept and produced a video spot with Artur Kurasiński, playfully using his public image and referring to the pandemic reality.

The Challenges

to tell a captivating, interesting story,
to use the public image of Artur Kurasiński in a humorous way,
to signal problems of isolation and depression in times of COVID pandemic in a balanced and considerate way, without abusing the topic.

The idea first…

We focused on counterpoints: the narrative was supposed to laugh at popular coaching and “team leader” content by confronting the pompous vocal narration with visual scenes from Artur’s “real life”. The goal was to keep an atmosphere of pandemic apathy while making the content funny.

…unique style next…

We decided on mixing memes and pop-cultural patterns with Wes Anderson’s quirkiness and his movies’ style. To improve the production value we refined the set design by adding geeky details and locations.

…and tasty details on top.

The video production was polished by using slow motion and motion control equipment. While filming, we recorded reproduced sound effects (Foley) to use in the post production as background sounds and sound effects accentuating certain activities of the hero.