The beauty of esport and StarCraft II

A video documentary from IEM, Poland in 2019

The Client: Red Bull 

Creative category: video production / video documentary

The Goal: To depict the beauty of e-sport in a form of a documentary video essay on the example of StarCraft II, captured during the IEM Tournament


The Challenge

📅  Time limitations – only two days for shooting

🎤  Conveying the atmosphere and the scale of the event

🎮  Only one shot with most of the interviews

The Result

🎉  The release of the video on a Red Bull’s website

📺  Over 10 000 views

👾  Well-received by the esport community

The Process

1. Preproduction

We developed a production concept in cooperation with Red Bull’s Polish branch. We prepared a budget, a screenplay and we took care of minimising the risk factors.

2. Production

In march 2019 we started production in a team of three during the IEM event in Katowice.

We focused on three key-components, vital for assembling a narration: interviews with gamers, depicting the atmosphere of the event, and fragments of the game.

We had to deal with the biggest challenge of the project: getting everything done in one go.

3. Postproduction

In the editing stage, we turned over 16 hours of raw footage into 16 minutes of the final video documentary.

We added neat gaming effects and transitions. The soundtrack (TOOL-like ;)) was the cherry on top ;)

Hello there!

Let’s drink some coffee and talk about your project

CROWDthinks Bartosz Malinowski
ul. Jurczyńskiego 34
Łódź 92-306
+48 501 682 708

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