Oh My Dev

Logo design for a Polish IT’s social media platform

#logo design
#branding

In short

We designed a logo and visual identification for Oh My Dev – the first Polish IT’s social media platform, fully dedicated to the variety of people working in information technology.

The Challenges

designing an expressive and edgy brand
…that will correspond with the user’s persona

We chose the name and visualized the brand persona

The Client suggested many interesting options for the platform’s name – and we asked test users to choose one that will represent them. They decided on Oh My Dev. We wanted to incorporate the general spirit of the IT environment – but did not want to stereotype them. The brand is supposed to show both the geek side of the platform’s user, and their coolness: specific kind of humor, open minds, and readiness to party.

Blueprints, prototypes, testing

First blueprints of the logo – because of and thanks to the Client’s decision – evolved into several test variants. The variants were shown to the programmers’ community, and the final project was chosen: distinct, futuristic, full of neon color.

Final touches, brand guide, and using the (de)sign

The final version of the design was given a full brand book. Certain parameters, colors, fonts, and rules were included. We decided on creating visual mockups of physical usages of the logo (eg. on the sweatshirts, stands, billboards, notebooks etc.).