ECF / UX i strona

Equity crowdfunding for startups

UX design and development of a book’s website

The Client: WeTheCrowd

Creative category: UX design / web design / video production

The Goal: To design and publish a crowdfunding guidebook, available for free in a form of an app / website (online) and an ebook (offline).

The Challenge

👶  Intuitive and clear site navigation between chapters

👀  Encouraging users to read an online version

🤑  Receiving  a financial support (pay what you want)

💬  Involving users to tell their own startup stories

The Result

📈  over 15 000 readers

📘  over 500 downloads of the book

📑  over 100 citings and sharings

💰  over PLN 5 000 in donations from readers


ECF / ux i strona

The process

1. UX research

First of all, we researched the users’ needs and discovered that some of them prefer to read the book’s content out of order. We also found out that most of the users would like to download the ebook – and it gave us a reason to ask for an email address and ask for donations.

ECF / ux i strona

2. Sketching and wireframe

We designed the structure of the book in a way that allows its user to read it in any order on any device. We presented a low-fidelity wireframe to a group of test users.

ECF / ux i strona

3. Prototype and mockups

Co-creation module

To enable users to share their stories with others we created a crowdsourcing module in a form of an intuitive form, with an instructional video added to it. 

ECF / ux i strona

Download and donation module

We designed a visible and intuitive ebook download option, coupled with a payment module. The ebook was available free of charge, but the donation module appearing during the download leads the reader to the section dedicated to the financial support for the author.

ECF / ux i strona


We designed a consistent and legible navigation system between chapters and subsections

we prepared a video presenting the idea of the guidebook, its contents and some tips for reading it.

3. Mobile design

Eventually, we focused on refining a mobile version of the book by creating a whole new navigation system, fitted for small devices and touch-screen navigation.

ECF / ux i strona

Hello there!

Let’s drink some coffee and talk about your project

CROWDthinks Bartosz Malinowski
ul. Jurczyńskiego 34
Łódź 92-306
+48 501 682 708

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    • 20+
      brands and videos created

      gaming industry, apps, SaaS, cultural institutions, medical industry and many more

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